When your website works what does that do for you and your business? And how do you know it’s working for you? I’m not gonna pretend that I know everything there is to know about websites and the mechanics of every html and css code bit. But what I can and will share is what has worked for me, when I was just starting out with my very first website and blog, and why having one was so very important.
Now if you’re anything like me just starting out, fairly new and unaware of the internet or how to build a site that actually works for me. You don’t have much of a clue. Which in some cases is a good thing. For me it meant that my website journey would be one of pure learning without any preconceptions.
All I knew was that my website should be attractive, it should have the ability to acquire newsletter subscribers, be easy to get through (navigate) and should sell, sell, sell! And I wanted it to be found when new customers were looking for me, and serve up information if they were looking for it.
Once I built my first website it did nothing for me. It didn’t attract customers, it didn’t allow for newsletter subscribers, it didn’t even track traffic for me. It basically just took up virtual web real estate…and was a waste of time for me.
The lesson was that while I’m all for the ‘DIY’ (do it yourself)movement there are some things that should be left to a professional. Or at least left to them to show me how to do it.
What most new-to-the-web-building world don’t get is that you don’t have to have a huge 25 page bulky website to be successful online. If you provide a service, have a product or two, or market yourself in many cases you don’t need a bulky website. A mini-site could be just what will do the trick.
A well-made mini-site will attract new customers and clients, tell who you are, how to contact you, grab visitor email address for list building, build awareness and sell should you need it to.
Above all your website needs to function, if it isn’t you too may be wasting valuable virtual real estate.
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